Privacy Policy

Effective: Feb 21, 2023

Previous versions: Jan 31, 2019

This Privacy Policy explains how Plumas General Services, LLC and its affiliates (“Anita’s,” “we,” or “us”) collects and uses your personal information to provide our services to you. This Privacy Policy applies to personal information we collect when you use Anita’s or when you otherwise interact with us. This Privacy Policy does not apply to websites, applications, or services that display or link to other privacy policies or statements.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this page. We encourage you to review the Privacy Policy whenever you access anitashousekeeping.com, use our referral service, or otherwise interact with us to stay informed about our privacy practices and the ways in which you can exercise choice over these practices. The practices described in this Privacy Policy are subject to applicable laws in the locations in which we operate; this means that we only engage in the practices described below in a particular location if permitted under the laws of that location.

Capitalized terms used but not defined in this Privacy Policy have the meanings given to them in the Client Service Agreement.

How Do We Collect and Use Your Information?

The information we collect varies based on how you interact with us, the Referral Services you use, and the choices you make. We collect and process information about you with your consent and/or as necessary to provide the products and services you use, operate our business, meet our contractual and legal obligations, protect the security of our systems and our customers, or fulfill other legitimate interests.

We collect information about you in various ways when you use our Referral Services, including information you provide directly, information collected automatically, and information collected via third-party data sources.

When you are asked to provide information, you may decline. But if you choose not to provide information that is necessary for certain products, services, or features, those products, services, or features may not be available or function correctly.

The list below sets forth how we may collect and use your personal information.

Information You Provide to Us

We collect information you provide directly to us, as follows:

Account Information
- This includes personal information we collect when you create an account, create or edit your profile, set up or confirm a booking or appointment, or list the domestic services you offer through Anita’s. Account information includes your name, email address, physical or mailing address, phone number, date of birth, residence information, rates and surcharges, social security number, credit card information, ACH or bank account information, availability, and any other account-related information you choose to provide.
- We use this information to
  - create and register your account for Referral Service (“Services”);
  - provide, maintain and improve our Services;
  - enable communications between you and other users of our Services;
  - send you technical notices, updates, security alerts and support and administrative messages;
  - present you with content that is relevant to you;
  - communicate with you about products, services, offers, promotions, rewards, and events offered by Anita’s and others, and provide news and information we think will be of interest to you.
Communication Information
- This includes the content of any communications you send and receive through our Services, such as messages or reviews (including private reviews), communications you send and receive when you participate in any other interactive features of Services, or your communications to or from Anita’s (including the content of any recorded telephone calls).
- We use this information to
  - provide, maintain and improve our Services;
  - detect, investigate, and prevent fraudulent transactions and other illegal or unauthorized activities and protect the rights and property of Anita’s and others;
  - respond to your comments, questions and requests and provide client service;
  - respond to your comments, questions and requests and provide provider support.
Content and Files
- This includes the profile photos, photos of the home, videos, documents, and other files you record or upload through the Services.
- We use this information to
  - create and register your account;
  - provide, maintain and improve our Services;
  - enable communications between you and other users of the Services;
  - detect, investigate and prevent fraudulent transactions and other illegal or unauthorized activities and protect the rights and property of Anita’s and others.
Payment & Tax Information
- This includes payment information you provide to us, such as the amount and type of services purchased, the date and time of a transaction, and payment card information. (Payment card transactions are processed by our third-party payment processors.) If you are a Service Provider, we and our third-party payment processors may also collect certain payment disbursement information to distribute your revenue from the domestic service you provide via Anita’s. If you are a Service Provider, we may also collect your tax identification number, such as your Social Security Number.
- We use this information to
  - facilitate and process transactions and send you related information, including booking and payment confirmations and tax documentation (where and when required);
  - facilitate revenue distribution to Service Providers and for related accounting purposes;
  - detect, investigate and prevent fraudulent transactions and other illegal or unauthorized activities and protect the rights and property of Anita’s and others.
Identification Information
- If you are a Service Provider, we may collect certain personal information from you for purposes of verifying your identity or assisting with your creation of a Stripe payment account and your ACH account with our financial services provider. In addition, our third-party background check provider collects your social security or social insurance number to conduct a background check;
- We use this information to
  - conduct Identity verification or a background check prior to you listing your domestic services on Anita’s;
  - detect, investigate and prevent fraudulent transactions and other illegal or unauthorized activities and protect the rights and property of Anita’s and others;
  - create a payment disbursement account with our third-party payment processor on your behalf.
Other Information
- This includes all other personal information you provide to us, such as when you submit a registration (to be listed as a Service Provider), participate in a promotion, complete a survey, communicate with us via third party social media sites, request client service, request provider support, provide us with contact information for a referral, or otherwise communicate with us.
- We use this information to
  - respond to your comments, questions and requests and provide client service;
  - respond to your comments, questions and requests and provide provider support;
  - communicate with you about products, services, offers, promotions, rewards, and events offered by Anita’s and others, and provide news and information we think will be of interest to you;
  - facilitate contests, sweepstakes and promotions and process and deliver entries and rewards;
  - fulfill your referral requests;
  - carry out any other purpose described to you at the time the information is collected.

Information Collected When You Use the Services

When you access or use the Services, we may automatically collect information about you, as follows:

Usage Information. We collect log information about your use of the Services, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Services, and information regarding your interactions with our sites and applications.
Device Information. We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, unique device identifiers, Anita’s Pro app version, mobile network information, and whether notification and location permissions are enabled.
Location Information. We may collect information about the location of your device each time you access or use certain features of our mobile applications or otherwise consent to the collection of this information. For more details, please see “Your Choices” below.
Cookie Information. We use various technologies to operate our Services and collect information, including cookies and web beacons (collectively, “Cookies”). Most browsers are set to accept cookies. To learn more about how we use Cookies and how to manage your preferences, please read our Cookie Policy.
Inferences. We infer new information from other information we collect, including using automated means to generate information about your likely preferences or other characteristics. For example, we infer your city, state, and country location based on your IP address.

We use this information listed above (Usage, Device, Location, Cookie, and Inferences) to

present the Services to you on your device;
provide, maintain and improve our Services;
send you technical notices, updates, security alerts and support and administrative messages;
detect, investigate and prevent fraudulent transactions and other illegal or unauthorized activities and protect the rights and property of Anita’s and others;
communicate with you about products, services, offers, promotions, rewards, and events offered by Anita’s and others, and provide news and information we think will be of interest to you;
link or combine with information we get from other sources to help understand your needs and provide you with better service.

Information We Collect from Third Parties

We may collect information about you from third parties, as follows:

Social Media Information
- If you create or log into your account through a social media site, we will have access to certain information from that site, such as your name, account information and friends lists, in accordance with the authorization procedures determined by such social media site.
- We use this information to
  - allow you to log in to Anita’s and to help create a public profile for you;
  - allow you to share certain content related to your use of the Services with your friends, followers or contacts on that social media site.
Other Third-Party Information
- This includes information we receive (sometimes for a fee) from other sources, including partners with whom we offer co-branded services or engage in joint marketing activities, agencies that conduct background check or identity verification services, and publicly available sources.
- We may use this information on its own or in combination with information you provide to us directly to contact you, send you promotional materials, personalize our Service, prepopulate online forms, and better understand the demographics of our users.

All Information Set Forth Above

All information set forth above is used to

provide, maintain and improve our Services;
detect, investigate and prevent fraudulent transactions and other illegal or unauthorized activities and protect the rights and property of Anita’s and others;
defend ourselves from potential litigation or legal claims;
comply with any applicable legal obligations;
carry out any other purpose described to you at the time the information is collected.

How Do We Share Your Information?

We may share the personal information, except mobile phone numbers, we collect with third parties as follows or as otherwise described in this Privacy Policy:

when you make or accept a booking;
when you sign up for and participate in the interactive areas of our Services, such as creating a user profile, responding to a review, writing a review (note that if you are a Service Provider, your profile is discoverable to anyone who searches our website or enters your unique profile URL into their browser);
with vendors, consultants, business partners, and other service providers who need access to such information to carry out work on our behalf;
in response to a request for information if we believe disclosure is in accordance with, or required by, applicable law, regulation or legal process;
if we believe your actions are inconsistent with our agreements or policies, or to protect the rights, property or safety of Anita’s, its employees, its agents, its users (including their home and the people who live in it), or the public;
in connection with, or during negotiations of, any merger, sale of company assets, financing, acquisition, divestiture, bankruptcy, dissolution, or other transaction or proceeding involving sale, transfer or divestiture of all or a portion of our business or assets to another company, to the extent permitted under applicable law;
between and among Anita’s and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership;
on an aggregated and anonymized basis; and
with your consent or at your direction.

No mobile information is or will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Social Sharing Features

The Services may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of information collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

Advertising and Analytics Services Provided by Third Parties

We may allow others to provide analytics services and/or serve advertisements on our behalf across the Internet. These entities may use cookies, pixel tags, web beacons or other similar technologies to collect information about your use of our websites and third-party websites. To learn more about how these third parties use these technologies and how to manage your preferences, please read our Cookie Policy. Note that if you opt-out of third-party advertising cookies, you will still see online ads, but they will not be personalized.

Information Security

Anita’s takes reasonable measures designed to help protect information about you from loss, theft, misuse and unauthorized access, use, disclosure, alteration and destruction. Please be aware that no method of transmission over the Internet or through mobile applications is 100% safe. Therefore, although we use commercially reasonable means to protect your information, we cannot guarantee its absolute security.

Transfer and Location of Information

The information we collect may be stored and processed in your region, in the United States, or in any other country where we or our affiliates, subsidiaries, or service providers maintain facilities. The processing locations are chosen in order to operate efficiently, to improve performance, and to create redundancies in order to protect information in the event of an outage or other problem. We take steps designed to ensure that the information we collect under this statement is processed according to the provisions of this policy and applicable law wherever the information is located.

Information Retention

We retain information for as long as necessary to provide the products and fulfill the transactions you have requested, or for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements. Because these needs can vary for different information types in the context of different products, actual retention periods can vary based on criteria such as user expectations or consent, the sensitivity of the information, the availability of automated controls that enable users to delete information, and our legal or contractual obligations.

Your Choices

Managing Your Account

You may update, correct or delete certain information about you at any time by logging into your account through our mobile application (Anita’s Pro) and navigating to the “Profile” link. If you need assistance, you may visit contact us using the contact information below.

If you wish to request deactivation of your account or cannot access certain information we have using the above methods, please contact us using the contact information below. We may decline requests that are prohibited by law, could adversely affect the privacy or other rights of another person, are not required to be honored by applicable law, or where we are unable to authenticate you as the person to whom the information relates.

Location Information

When you first install or launch any of our mobile applications that collect location information, you will be asked to consent to the application’s collection of this information. We require location information to use certain features of our Services, so if you do not consent to this collection, you cannot use those features. If you initially consent to our collection of location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. If you do so, certain features of our mobile applications will no longer function. You may also stop our collection of location information by following the standard uninstall process to remove our mobile application from your device.

Emails

If you receive marketing emails and you wish to opt-out, you may also do so by clicking “Unsubscribe” in those emails or contact us using the contact information below. If you opt out of receiving marketing emails, we may still send you Service-related emails, such as those about your account or your ongoing business relationship with us.

Mobile Push Notifications/Alerts

We may send push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

Text Messages

With your consent as required by applicable law, we may send marketing and/or service-related text messages to your mobile device. You may opt out of receiving these messages by contacting us using the contact information below. However, if you are a Service Provider, certain domestic services you provide may require you to receive service-related messages. If you do not want to receive these service-related text messages, then in addition to notifying us of your preferences, you must withdraw from providing such domestic services.

Cookies

Refer to our Cookie Policy for information on how to manage your choices with cookies used on our website.

UK and European Economic Area Data Protection Rights

If the processing of your personal data is subject to UK or EEA data protection law, then in addition to the controls listed above, you have certain rights with respect to that information:

Access and Rectification. You can request access to or rectification of your personal data.
Erasure. You can request deletion of your personal data. Please note, however, that a request to delete your personal data may be restricted if there is a valid legal reason to retain it and may continue to be retained by third parties with whom you communicated through the Anita’s Service. We may also retain cached or archived copies of information about your account for up to a year;
Consent. If the processing of personal data is based on your consent, you can withdraw consent at any time for future processing;
Data Portability. You may have the right to request your personal data in a format in which it can be transferred to another provider;
You can object to our processing of your personal data if that processing is based on the fulfillment of our legitimate interests; and
For residents of France, you can send us specific instructions regarding the use of your information after your death.

California Privacy Rights & Notices

If the processing of your personal information is subject to the California Consumer Privacy Act (the “CCPA”), you have certain rights with respect to that information:

Right to Know. You can request access to the personal information we collected about you in the last 12 months. You can also request information about the categories of personal information we collected, the sources of collection, the purposes for collection and sharing of this information, the categories of information we shared, and the categories of third parties with whom we shared this information. Note that we have provided much of this information above in this Privacy Policy.
Right to Request Deletion. You can request that we delete personal information under certain circumstances, subject to a number of exceptions.
Right to Opt-Out. You can opt-out from any sharing of your personal information with third parties to the extent that such sharing constitutes a “sale” of that data under the CCPA. You can find more information on these practices, including how to exercise your opt-out right, in our Cookie Policy.
Right to Non-Discrimination. You will not be discriminated against by Anita’s for exercising rights set out in the CCPA.

In the past 12 months, we have disclosed, for a business purpose, data from each of the categories of personal information we maintain to our business partners and vendors, as described in the table above.

The CCPA defines the “sale” of personal information very broadly, and some of our use of third-party cookies and tracking technologies as described in this Privacy Policy may be considered a “sale” under that definition. Specifically, in the past 12 months, we have allowed our advertising and analytics providers to collect IP addresses, cookie IDs, and mobile IDs through our sites and apps when you use our online services. We do not otherwise “sell” personal information.

We do not knowingly collect or sell personal information of minors under 16 years of age.

Contact Us

Account Deactivation

Please call or email us using the phone number or email address for your region, as listed below.

Privacy Concerns

If you have any questions, concerns, or complaints about this Privacy Policy, please contact us:

Location	Phone (toll-free)	Email
East Bay areas	+1-650-781-4974	[email protected]
Los Angeles County	+1-213-292-5982	[email protected]
Monterey County	+1-831-664-9661	[email protected]
Orange County	+1-949-570-9782	[email protected]
Riverside County	+1-760-414-9980	[email protected]
San Bernardino County	+1-760-414-9980	[email protected]
San Diego County	+1-619-220-6855	[email protected]
San Mateo County	+1-510-584-9577	[email protected]
Santa Clara County	+1-408-495-5684	[email protected]
Santa Cruz County	+1-831-226-1678	[email protected]
Outside of the United States	+1-888-924-7365	[email protected]

You can also mail us:
Plumas General Services, LLC
Attn: Privacy
7960 Soquel Dr., Suite B 176
Aptos, CA 95003

UK/EEA Data Subject Rights

If you wish to exercise your UK or EEA data subject rights, please visit contact us at [email protected]. Please note that we need to verify your identity and request to the degree of certainty required by law before taking further action on your request.

If you wish to escalate your inquiry after contacting our Privacy Team, you are welcome to contact our Legal Team:

By e-mail: [email protected]
By mail: Plumas General Services, LLC, Attn: Data Subject, 7960 Soquel Dr, Suite B 176, Aptos, CA 95003, U.S.A.

You also have the right to lodge a complaint with a regional authority, but we encourage you to first contact us with any questions or concerns.

California Privacy Rights

If you wish to exercise your California privacy rights, please contact us at [email protected]. Please note that we need to verify your identity and request to the degree of certainty required by law before taking further action on your request. You may designate, in writing or through a power of attorney, an authorized agent to make requests on your behalf to exercise your rights under the CCPA. Before accepting a request from an agent, we will require the agent to provide proof that you have authorized it to act on your behalf, and we may need you to verify your identity directly with us.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

IP Address
Operating System type
Operating System version
Device Type
Language of the website
Web browser type
Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.